Your role as the advertiser is to learn about the different propaganda techniques below and to teach your group about them. Once you have investigated the different types of propaganda you will create a simple poster (use your resources - you can create a Prezi, Glogster, Powerpoint, etc.) to inform your group members of the different types of propaganda. Then you will create a short quiz for your group to take. Compose your quiz using Google Docs (or some other similar online service you can send to your classmates). Consider including examples of each propaganda technique (pictures, videos, etc.)
Your job is important! Your group will be chosing a type (or types) of persuasion techniques to use in your video, so they need to understand what types there are. Make sure to get them all essential information.
Name Calling: linking negative words or phrases with an opposing person, group, or cause to persuade an audience to reject something, based on emotional response to words rather than on careful consideration of facts.
Glittering Generalities: linking positive, general, and commonly accepted words (“love,” “family,” “democracy”) with a person, group, or cause to make an audience approve without careful consideration.
Euphemisms: substituting words or phrases with softer, more palatable ones to generate a more positive response or to mislead intentionally (“senior citizen” for “old person,” “collateral damage” for “civilian casualties”).
Transfer: connecting the authority or prestige of certain images or symbols (the American flag, the cross, science, medicine) with a person or product.
Testimonial: using well-known personalities to endorse a person, group, or cause whether experts on the subject or not.
Plain folks: trying to convince an audience that someone is “one of them”—a common, ordinary, hard-working, all-American citizen instead of a wealthy politician, for example.
Other Types of Propaganda...
(in links provided): Bandwagon, Fear
For more information on each type of propaganda check out the Propaganda Critic.
Resources you can use to compose your "poster" include:
Prezi (there is a student link)
(and of course PowerPoint)
For your quiz, try out Google Docs (you can make a quiz easily with Google forms and then share the link with your classmates on edmodo).